Alex
Braddock
I engineer growth systems that scale. Customer acquisition, lead generation, and multi-platform campaigns that transform marketing spend into measurable revenue.
Core Expertise
Technical depth meets strategic vision. I build the infrastructure that makes scale possible.
Customer Acquisition & Lead Gen
Full-funnel acquisition systems that turn cold traffic into qualified pipeline. Predictable CAC, scalable volume, sustainable growth engines.
Paid Media & Performance Marketing
Expert execution across Meta, Google, Amazon, TikTok, LinkedIn, and programmatic. I don't just run campaigns—I build systems that learn and optimize autonomously.
Marketing Analytics & Attribution
Proprietary dashboards built from scratch using API integrations. Real-time decision engines that surface insights others miss.
Web Development & Landing Pages
Data-driven conversion architecture. A/B testing frameworks, UX optimization, and funnel engineering that compounds performance gains over time.
Marketing Automation & CRM
End-to-end lifecycle marketing infrastructure. Email sequences, lead scoring, behavioral triggers, and retention systems that maximize LTV.
AI & Emerging Tech Integration
Custom AI implementations for bid optimization, creative testing, and operational efficiency. Staying ahead of the curve isn't optional—it's the baseline.
Success Stories
High-impact engagements across pharma, DTC, and emerging tech. Details available upon request.
Global Pharma Digital Transformation
Architected end-to-end digital strategy for Fortune 100 pharmaceutical giant. Built proprietary attribution infrastructure from the ground up, scaled paid media operations across multiple therapeutic areas and international markets while dramatically improving efficiency metrics.
Revenue Acceleration Program
Transformed underperforming consumer brand into category leader through aggressive channel expansion, conversion-focused landing page systems, and integrated brand campaigns spanning digital, OOH, and traditional media.
Startup Growth Advisory
Strategic advisor from zero to acquisition. Deployed custom AI/ML solutions that unlocked operational efficiency at scale. Built and led high-performance cross-functional teams to hit aggressive growth milestones ahead of schedule.
Experience
12 years of consistent delivery across agencies, startups, and Fortune 500 clients.
Growth & Strategy Consultant
Independent — Tampa, FL
Fractional CMO services for early-stage startups navigating product-market fit to Series A
Deployed custom AI/ML models that reduced operational overhead by 40% for logistics clients
Built turnkey lead generation systems generating 500+ qualified leads monthly
Integrated Media Strategist
Concentric Life — New York, NY
Orchestrated omnichannel campaigns for top 10 pharma brands with 8-figure annual budgets
Pioneered HCP targeting methodology that increased script lift 34% vs. control
Managed agency relationships across creative, media, and measurement partners
Performance Marketing Manager
No Lie Communications — New York, NY
Scaled paid media from $100K to $1M monthly while improving blended ROAS 2.3x
Architected custom attribution dashboard integrating 12+ data sources via APIs
Directed global team of 15 across paid social, search, and programmatic
Ecommerce & Acquisition Analyst
Quantified Commerce — New York, NY
Launched customer acquisition programs across 6 DTC brands with $50M+ combined revenue
Developed cohort analysis frameworks that identified $2M in untapped retention revenue
Promoted twice in 18 months based on measurable contribution to bottom line
Trusted By
Fortune 500 pharmaceutical brands and high-growth startups.
Technical Stack
Platforms
Technical
Let's Build
Something
Currently accepting select consulting engagements for brands serious about performance marketing at scale.
[email protected]